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The Modern Engagement Standard book cover, by Ray Franklin
The Book · Limited Release

The Modern Engagement Standard

How Senior Leaders Train Teams to Show Up, Speak Clearly, and Get Results on Zoom, Teams, Meet, and Every Online Platform

Count the people in your organization who appear on a webcam in a given week. It is not the leadership team. It is most of the payroll.

They run client calls, team meetings, interviews, training sessions, and panels, all inside a small frame on a screen. Most were never trained for it.

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What it is

A benchmark, not a how-to.

Sales numbers. Conversion rates. Interview outcomes. Your people are already measured on results every quarter. The webcam through which those results travel is rarely examined.

The Modern Engagement Standard identifies the five signals that determine how a person comes across on camera: Eye Contact, Lighting, Sound, Background, and Gestures. The five are the same for everyone. The order you fix them in is not.

When these are off, the cost is real. Deals stall. Training does not land. Strong new hires get underestimated.

Who it is for

Written for the L&D professional.

This book shows you how to see the five signals in your own people. Much of what you find gets fixed in the looking.

It then introduces the Webcam Presence Assessment. Thirty people. Thirty individual sessions. Each person evaluated against the five, and a tiered plan showing where to invest next.

Here are the five things an audience notices, and here is what good looks like.

Inside the book

Contents

  • The Medium You Did Not Train For
  • What This Is Costing You Right Now
  • Why AI Cannot Fix This
  • The Modern Engagement Standard
  • Why One-to-One Is the Design
  • The Assessment Map: Diagnosis and Tiers for Action
  • The Singular Next Step: Move from Recognition to Action
The author

Ray Franklin

I have coached presenters for over twenty five years. The webcam changed everything about the job, and the training has not caught up.

Ray Franklin, The Presentation Coach of Fortune 500 executives, attorneys, telehealth practitioners, and TEDx speakers.

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